Lila, who runs a sustainable fashion boutique in Portland, was skeptical when her team suggested switching to eco-friendly wood cloth hanger. “They cost 30% more than plastic,” she said. “I worried customers wouldn’t notice, and we’d eat the extra cost.” But six months later, her sales told a different story: customers mentioned the “eco-friendly details”…
Linda, who runs an outdoor gear store, spent last winter fielding the same complaint: “Your $300 down coats are great, but the hanger broke when I hung it up at home.” She’d ordered cheap wood hangers to cut costs, but their thin shoulders snapped under the coats’ weight—sending customers back to the store, frustrated, demanding…
I get the same question from fashion brands every week: “Wood or plastic clothes hanger—which one’s right for us?” It’s not a “one-size-fits-all” answer—pick wood for the wrong brand, and you’ll overspend; choose plastic for a luxury line, and you’ll dilute your vibe. This guide sticks to the two materials that matter most for fashion:…
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