How Luxury Boutiques Use Wooden Cloth Hangers to Boost Customer Perception (And Reduce Returns)
Thomas, owner of a high-end men’s suit boutique in London, used to hang his £1,500 Italian wool suits on thin plastic hangers. “A regular client—who buys 6 suits a year—pulled me aside and said, ‘Tom, these suits deserve better than flimsy plastic,’” he recalled. The client pointed out how the plastic shoulders had stretched the…
