Kraft Paper Bags vs. Cardstock Bags: Which Fits Your Clothing Brand Best?

Byxiaolin wang

Maria, who runs a small clothing shop in Portland, stood in front of two stacks of bags last month: one of thick, brown kraft paper, the other of crisp white cardstock. She sold both linen dresses and tailored blazers—and couldn’t decide which bag worked for both. “The kraft feels cozy, but will it hold a…

customize paper bags for Clothing: How to Match Your Brand Style (Dresses, Knits, Suits)

Byxiaolin wang

A (light luxury) women’s dress brand, Linen & Lace, used to order generic white customize paper bags—they were “fine,” but customers never mentioned them. Then they switched to custom bags: soft cream-colored paper with their logo embossed in muted gold, paired with a thin linen ribbon handle. Now, 35% of Instagram posts tagging the brand…