How to Add Ribbons to Handle Paper Bags for Clothing Gifts: 6 Easy Looks (Dresses + Suits)

Last holiday season, Lila—owner of a small women’s dress shop—added a $2 ribbon to her gift bags and watched her repeat sales jump 22%. “Customers used to just take the bag and go,” she said. “Now they stop to say, ‘This ribbon makes the dress feel like a real gift.’” Adding ribbons to paper bags…