Last summer, Zoe—owner of a sustainable women’s clothing shop—ordered 300 Printing paper bags with her brand’s leaf logo. When they arrived, the logo was smudged, the green ink clashed with her earth-toned dresses, and the paper was so thin it tore when holding a linen blouse. “I only looked at a digital proof,” she said….
Elena, who runs a women’s clothing boutique in Denver, ordered 500 “medium” paper gift bagss last winter. They worked for blouses, but when she tried to pack her best-selling wool coats, the bags split at the seams. For small dresses, the bags looked comically large—customers joked they could fit a week’s worth of clothes. “I…
Last month, Mia—who runs a kids’ clothing boutique in Austin—got a call from a mom upset about her 3-year-old’s hand. The little girl had scraped her palm on the rough edge of a paper bag while carrying a new dress. “I never thought about the bag being ‘unsafe,’” Mia said. “I just picked what was…
Last holiday season, Lila—owner of a small women’s dress shop—added a $2 ribbon to her gift bags and watched her repeat sales jump 22%. “Customers used to just take the bag and go,” she said. “Now they stop to say, ‘This ribbon makes the dress feel like a real gift.’” Adding ribbons to paper bags…
Luna, who runs a small knitwear shop in Austin, spent a month apologizing to customers. She’d ordered 300 small shop bags for her cashmere sweaters—they fit, but just barely. When customers tucked the sweaters in, the bags stretched at the seams, and the wool got squished into lumpy folds. “I thought ‘just big enough’ was…
Maria, who runs a small clothing shop in Portland, stood in front of two stacks of bags last month: one of thick, brown kraft paper, the other of crisp white cardstock. She sold both linen dresses and tailored blazers—and couldn’t decide which bag worked for both. “The kraft feels cozy, but will it hold a…
A women’s boutique owner, Lena, used to avoid Custom Paper Bags for her $400 silk dresses. “I thought they’d tear or wrinkle the fabric,” she says. She stuck with plastic until customers started asking for eco-friendly options. Skeptical, she tested a thick, structured paper bag—and was shocked: Dresses arrived wrinkle-free, the bags held up to…
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