How to Choose the Right Subscription Boxes: A Step-by-Step Guide
Let’s start with a story: A friend of mine launched a snack Subscription Boxes last year. She picked a generic box because it was cheap—no branding, one-size-fits-all. By month three, customers complained: “The snacks get crushed,” “It feels like a random grab bag.” She lost 20% of subscribers. Then she switched to a custom Subscription…
